CREATE POWERFUL PRESENTATION STORIES

When I’m in the audience of a presentation or workshop and my mind starts to drift- as soon as I hear the words “so, for example…” my brain kicks in and my ears perk up. Why? Because I’m about to hear a real-life scenario (story). And real life stories bring clarity and life to almost any topic.

So, if you give project updates, business proposals, or keynote talks, consider adding a few relevant stories to make your presentations more impactful.
2 words of advice:

DO: PREPARE a few relevant stories ahead of time.
DON’T: GO IMPROMPTU and wing it at the last minute! This usually results in a meandering, overdetailed message.

Here’s a simple formula to help you create a powerful story
for almost any type of topic.



1) WHO: THE MAIN CHARACTER / HERO:

Set the scene and introduce your main character. This can be a single person (you, a client, crazy uncle Bob), or a group (project team). The more relatable, the better. While you are setting the scene – add the WHERE and WHEN.

2) WHAT: THE CHALLENGE:

The hero encounters an obstacle or struggle.

3) WHY: THE TRANSFORMATION:

The hero overcomes the obstacle and emerges better, stronger, smarter etc…

 

For an example of this formula see my video: Prepare Before You Share. 

This formula can be used to share a story of;
SUCCESS (here’s how my team went above and beyond for our client…)
or
FAILURE (here’s a hard lesson I learned as a new business owner that I want you to avoid…).

So, for an upcoming presentation – block out 30 minutes this week to draft a story using this formula. Then practice, tweak, practice and tweak.

A powerful story can transform your presentation from good to great.

Make sure you prepare before you share.
Here’s to us – transforming presentations one at a time. 

To learn more about transforming presentations click here.

Leave a Comment

Your email address will not be published. Required fields are marked *