When I’m in the audience of a presentation or workshop and my mind starts to drift- as soon as I hear the words “so, for example…” my brain kicks in and my ears perk up. Why? Because I’m about to hear a real-life scenario (story). And real life stories bring clarity and life to almost any topic.
So, if you give project updates, business proposals, or keynote talks, consider adding a few relevant stories to make your presentations more impactful.
2 words of advice:
DO: PREPARE a few relevant stories ahead of time.
DON’T: GO IMPROMPTU and wing it at the last minute! This usually results in a meandering, overdetailed message.
Here’s a simple formula to help you create a powerful story
for almost any type of topic.
1) WHO: THE MAIN CHARACTER / HERO:
Set the scene and introduce your main character. This can be a single person (you, a client, crazy uncle Bob), or a group (project team). The more relatable, the better. While you are setting the scene – add the WHERE and WHEN.
2) WHAT: THE CHALLENGE:
The hero encounters an obstacle or struggle.
3) WHY: THE TRANSFORMATION:
The hero overcomes the obstacle and emerges better, stronger, smarter etc…
For an example of this formula see my video: Prepare Before You Share.
This formula can be used to share a story of;
• SUCCESS (here’s how my team went above and beyond for our client…)
• FAILURE (here’s a hard lesson I learned as a new business owner that I want you to avoid…).
So, for an upcoming presentation – block out 30 minutes this week to draft a story using this formula. Then practice, tweak, practice and tweak.
A powerful story can transform your presentation from good to great.
Make sure you prepare before you share.
Here’s to us – transforming presentations one at a time.
To learn more about transforming presentations click here.